Run every part of your design firm with an AI team behind you
The complete system that turns AI from a confusing pile of tools into your firm's quiet competitive advantage — built by a designer who's trained 7,500+ of them.
Join the Hub-$497/year8,500+ designers trained · 5 role-based tracks · ASID, IDCEC, NCIDQ trusted
You know AI could change your firm. So why does it feel so hard?
You've watched the demos. Maybe you've tried a few tools. You know the designers who figure this out are going to pull ahead — and the ones who don't will fall behind.
But every time you sit down to actually use it, you hit the same wall:
✕ A new tool launches every week and you have no idea which ones actually matter for design.
✕ You've bought courses and saved tutorials, but they're generic — none of them speak to how a design firm actually works.
✕ You're still spending hours on FF&E schedules, sourcing, tear sheets, and admin that you know AI could be handling.
✕ Every experiment feels like starting from scratch — no system, no repeatable workflow, nothing your team can all use.
✕ And underneath it all: the nagging fear that you're already behind.
The problem was never you. It's that no one built AI training around how design firms actually run.
From dabbling to AI-first
The Hub isn't another folder of tutorials. It's the system that changes how your firm operates — track by track, skill by skill.
WHERE MOST FIRMS ARE STUCK
- Guessing which tools are worth the subscription
- Wasting hours figuring out how to setup new programs
- One person "does the AI stuff," nobody else can
- Tutorials that never quite fit your workflow
- Feeling a little further behind each month
WHERE THE HUB CAN TAKE YOU
- A lean, proven stack — you know exactly what to use
- Custom Claude skills that build your deliverables for you
- A shared system your whole team works from
- Role-based tracks built for how design firms run
- Hours back every week — reinvested in design & clients
Everything you need, in one place
Your membership starts with the foundation you use every day — and grows with five role-based tracks.
The Community Hub
1,800+ designers trading the workflows, prompts, and tools actually working in their firms right now. You're never figuring it out alone.
Monthly Tutorial Library
New tutorials every month as the tools evolve — Claude, Nano Banana Pro, Canva AI, and whatever launches next. Your training never goes stale.
A track for every part of how your firm runs
Instead of one overwhelming course, go straight to where you need help most. Every track is built around real firm workflows — and every one is included.
Foundations
Available June 2nd, 2026
Set up Claude and Cowork the right way, then install your Firm Profile skill so AI knows your business before you run anything.
Procurement & Operations
Available June 2nd, 2026
Six custom Claude skills: FF&E schedules, product sourcing, tear sheets, pre-order checks, and shipment tracking pulled from your inbox.
Design Visualizations
Available Summer 2026
Turn floor plans and sketches into photorealistic renderings and walk-through animations with the best AI image and video models
Project Management
Available Summer 2026
Custom Claude skills that turn intake forms, meeting notes, and project data into the documents that run a firm.
→ Deliver a white-glove experience with half the admin.
Sales & Marketing
Available Fall 2026
On-brand Instagram content, newsletters, lead magnets, and discovery-call prep — generated in your voice.
Stacy Thorwart
I've trained more than 8,500 interior designers and architects worldwide on how to bring AI into their work with clarity and confidence — without losing the craft that makes them designers.
Before The Intelligent Designer, I spent over a decade in commercial interiors, most recently leading global AI strategy at the world's largest office furniture manufacturer — building the kind of scalable AI frameworks most firms never get access to.
I built the Hub because I was tired of watching brilliant designers get left behind by training that was too technical, too generic, or too disconnected from how a real firm operates. This is the system I wish every designer had.
One membership. Everything included.
Here's everything you get the moment you join - and everything that unlocks as it launches.
All 5 role-based tracks (as they launch through 2026) included
The 1,800+ designer Community Hub included
New monthly tutorials, always current included
Your rate locked while your membership is active included
